Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
🎥 Watch on YouTube:
🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
Sid DM’d me in January, and I coincidentally ended up on a Zoom with him a few hours later through a group Matthew Jester had assembled. Crazy timing. I then met both Sid and Suraj in person a few weeks later during Super Bowl week in San Francisco.
Quote of the Episode:
“100 is a good anchor. It might be less than that. I definitely don’t think it’s over a hundred people who are young, in the sports business space, and hustling. Various professions: investors, operators, entrepreneurs... I think they’ll end up running this industry. And that hundred, more or less, they all know each other.”
Bet You Didn’t Know:
Sid and Suraj started The 4th Quarter as a nights-and-weekends Substack two years ago, writing on top of full-time jobs (Sid at Fanatics, Suraj as an investment banker in San Francisco), until backing from Courtside allowed them to take the leap to full-time about seven months ago.
Check out The 4th Quarter >
ICYMI: Last week’s episode with Natural Selection Tour CEO Carter Westfall ⬇️
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: [email protected]
– Brent
