On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
As mentioned in the episode, Nick Ralston and I both live in Dallas and have at least a dozen mutual friends.
Quote of the Episode:
"Being Dak would be great, but I want to be Jerry."
Bet You Didn’t Know:
After the Cowboys released him in 2022, Nick joined Blue Star Innovation Partners, an investment firm backed by Jerry Jones and the Jones family, as an investor in 2023.
ICYMI: Last week’s essay, Inside The Vault
BONUS: The latest edition of Clubhouse with Matthew Jester (CNC Partners), and Dominyck Bullard (Athletiverse):
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: [email protected]
– Brent
