Sports are serious business.

On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.

🎥 Watch on YouTube:

🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.

The Connection:

Shoutout to Adam Folsom for putting Creator Sports Network on my radar and making the introduction to Barrick back in March.

Quote of the Episode:

“They’re the new superstars. It used to be Tom Cruise and Julia Roberts, but content creators are the new superstars.”

Bet You Didn’t Know:

When COVID hit, Barrick was a brand new full-time Twitch employee. Within days of the outbreak, the team shipped Stream Aid, a 12-hour live marathon that blended music, sports, and gaming and raised more than $2.77 million for the WHO. It was one of the first events of its kind anywhere, and the kind of standing start almost no other company could have pulled off.

Creator Sports Network is a creator-led broadcaster that empowers creators to legally stream live sports across their own social channels. Check out CSN >

ICYMI: Last week’s episode with Milky Way Park Founder & CEO Matthew Lloyd-Thomas ⬇️

Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.

 If you’re building, investing, or advising within sports, media & entertainment — please reach out!

Brent

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