Sports are serious business.
On Under the Number, Brent Peus goes deep with the innovators driving the business of sport—from elite athletes and investors to visionary founders and executives.
Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.
Watch on YouTube:
🏈 ⚽️ 🏀 ⚾️ 🎾 🥍 🏐 ⛳️ Know an athlete or someone in sports business? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
Cold DM on LinkedIn.
Here’s exactly what I said:
“Hi Wayne,
I loved your episode on the Vetted Sports pod—hugely insightful! I host
a pod called Under the Number, focused on the business of sports. Recent guests: Cooper Manning, Marques Colston, Dr. Marcus Elliott & Christian Ponder. I’d love to have you on—do you have ~30 mins in the coming weeks?”
Wayne responded 1 minute later!
Shoot your shot.
Quote of the Episode:
“What do people want to do? They want to play sports, watch sports, or want their kid to be the next superstar. That's how we think about this opportunity. And that's why we call it an asset class...You can't find anyone who's not either playing sports, watching sports, or doing something with their kids or grandkids.”
Bet You Didn’t Know:
Wayne founded SeventySix Capital in 1999, but the firm did not pivot to focus on the sports sector until around 2015. Before this shift, SeventySix primarily invested in healthcare.
Wayne Kimmel is a sports tech venture capitalist, entrepreneur, podcast host, and author. He is the Managing Partner of SeventySix Capital, the venture capital company he founded in 1999 that invests in sports, media and entertainment companies.
The Sports Business Journal named Kimmel a Sports Tech Power Player, Insider named him a Top Sports Venture Capitalist and was awarded the Most Admired CEO award from the Philadelphia Business Journal.
Kimmel was an investor in VSiN, the sports betting media network (sold to DraftKings), Vigtory, an innovative sports betting tech platform (sold to FuboTV), C360, the pylon cam company (sold to Cosm), SeamlessWeb (sold to Aramark and now public as GrubHub), Take Care Health Systems (sold to Walgreens and became their healthcare clinics), and NutriSystem. He has also sold companies to Intel, IBM, and Yahoo.
Kimmel also hosts the SeventySix Capital Sports Leadership Show, a podcast featuring the industry’s top entrepreneurs, athletes, and thought leaders.
Kimmel is a graduate of the University of Maryland at College Park and the Delaware Law School. He is passionate about innovating the asset class of sports and working to make the world a better place.
Bio via SeventySix Capital
ICYMI: Last episode with Will Ventures Partner Ben Gardner ⬇️

