Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
🎥 Watch on YouTube:
🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
Jack reached out to me on LinkedIn last month to share a bit about Canopy. After a quick teaser on what they’re building, I invited him on the pod to dive deeper.
Quote of the Episode:
“The Olympic athletes understand that if they don’t create content, they don’t eat.
They don’t play in primetime. They don’t go pro. In order to maximize their platform as a student-athlete, they need to create content.“
Bet You Didn’t Know:
Jack was an executive producer of 2024 documentary The Spoils: Selling the Future of American Basketball.
Jack Liechtung is a sports media operator, entertainment attorney, and co-founder/CEO of Canopy Talent, where they build NIL infrastructure for Olympic sports programs nationwide.
Through Canopy, he helps universities and brands unlock new partnership opportunities by activating student-athletes as authentic creators, delivering compliant, team-wide campaigns that drive engagement and incremental revenue.
ICYMI: Last episode with Will Johnson, Founder & CEO of CourseCast
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: [email protected]
– Brent
