Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
🎥 Watch on YouTube:
🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
Mark and I connected via LinkedIn back in December, and we first chatted in January. He introduced me to Carrie in mid-May, and we recorded this episode later that month.
Quote of the Episode:
“Mom’s favorite team isn’t the college she went to. It isn’t the major league team. It isn’t the NBA team. It isn’t the NFL team or the pro soccer team in her area. It’s her kid’s team.
Engaging with parents and athletes at the grassroots level, where they’re training and competing — the affinity it creates, the awareness it creates, the connection to the brand it creates — that’s why every brand should be engaging at the youth sports level.”
Bet You Didn’t Know:
Both were D-I athletes: Carrie played lacrosse at the University of Denver, Mark baseball at West Virginia University.
Learn more about BASE Sports Group >
ICYMI: This week’s podcast episode with 4x NBA Champion John Paxson, former Chicago Bulls player, coach and GM ⬇️
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: [email protected]
– Brent
