Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
🎥 Watch on YouTube:
🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
Last month, Matthew Jester told me I had to meet Ethan Rosenbaum. The thread between them is Rick Hess — Matthew’s current partner and Ethan’s former colleague. Jester made the intro over text, and a week later Ethan and I were sitting down for breakfast in NYC.
Quote of the Episode:
“When I saw the Hot Ones deal, I thought, it would be so interesting to acquire IP on YouTube with financing. Not like an LBO with traditional debt financing, but with brand financing.”
Bet You Didn’t Know:
Stack up every golf creator's channel, strip out the overlap, and YouTube golf still reaches more than 14 million de-duplicated viewers a month. As a platform, YouTube delivers more reach among adults 18 to 49 than all cable networks combined.
Learn more about Source Golf >
ICYMI: Last episode with Paul Rigault, CEO of Døds Diving League ⬇️
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: [email protected]
– Brent
