Field Notes: 4 People Moves, 3 Announcements, 2 Things Worth Your Time, and 1 Stat That Matters in the Sports Economy.
Curated and delivered every other Thursday.
We have a Friday Field Notes this week. I spent yesterday in smoky NYC at Gameplan, where I got to catch up with a handful of friends from various parts of the Skybox universe. The event featured fireside chats from LeBron, Dana White, Jimmy Pitaro, and Lindsey Vonn.
Hottest take: In his chat with Andrew Ross Sorkin, White said he thinks Power Slap can be as big as the UFC.
4 People Moves

Khalid Jones: Jones takes the reins as Chief Executive of North America. Lucerne-headquartered Allwyn is the operator of the UK National Lottery, a majority shareholder in PrizePicks, and sponsors the F1 formation lap.
James Ruth: An SMU grad returning to Big D, Ruth built Austin FC's brand from launch into MLS's longest active sellout streak and a 24,000-seat season ticket waitlist.
Hannah Pym: Liverpool’s new marketing leader arrives after ten years at THG, where she climbed from marketing director of UK Beauty to Group Chief Brand Officer. With LFC’s 200-million-person fanbase, Pym has her work cut out for her.
Dirk-Jan van Hameren: WHOOP’s new CMO started in the Nike mailroom and finished in the c-suite after a 32-year run. With $575 million raised in March and an IPO named as the next step, WHOOP now has ex-Nike professionals in their CMO, CFO, and CCO seats.
3 Announcements
Khosla family agrees to purchase defending Super Bowl champion Seattle Seahawks for $9.612 billion, sources say | CNBC Sport
Shoutout to UTN guest Seth Wickersham for getting this scoop. The number shatters league comps — 59% above the then-record $6.05B Josh Harris paid for the Commanders three years ago, and more than double Rob Walton's 2022 Broncos price. Khosla will divest his 49ers minority slice, which he held alongside Silicon Valley peers Bret Taylor (Sierra/OpenAI), Byron Deeter (Bessemer), and Will Griffith (ICONIQ) — to take control in Seattle. Expect more moves like this from hyper-liquid tech leaders in the coming years.

Image via Sportico
I flagged Poolhouse eight months ago as a business that fits squarely in the IRL-community node of the Sports Economy value chain. But it's the data play that makes these businesses legible to growth investors. Bluestone calls the venues "the most visible expression of the brand," while the $55 million primarily funds BillyQ (its proprietary gameplay system) as they push it into hotels, casinos, bars, and eventually residences. I brought Poolhouse up with Lucra CEO Dylan Robbins because once these activities get a data layer, the room for gamification and wagering shows up immediately.
The Yankees are in advanced talks with Apollo for roughly $3 billion in financing (mostly debt with some equity), which Hal Steinbrenner would use to refinance existing obligations and fund future projects. As a reminder, MLB caps individual institutional funds at a maximum 15% ownership stake in a single franchise.
2 Things Worth Your Time
Sean Payton gave Seth Wickersham (see above) unprecedented access during Denver's playoff push, and the piece captures the intensity, quirks, and obsessiveness inside an NFL facility. Fans only see the finished product on Sunday. This takes us behind the curtain, into the long days and the late, and I mean LATE, nights that produce it.
The Reddit co-founder, Seven Seven Six GP, and husband to Serena Williams gives an articulate breakdown of why sports and live events are booming. UTN regulars will do a lot of nodding watching this one. Can't say I'm sold on Coogan's robot circus, though.
1 Stat That Matters
>$400 Million - Total ticket sales for The Wizard of Oz at the Sphere in Las Vegas. (Brad Thomas / Wide Moat Research)
So far this year, only five movies — counting their full global theatrical runs across thousands of screens in hundreds of countries — have earned more at the box office than Sphere has made from its single-venue run of The Wizard of Oz.
Pull of the Week
This is one of the most mind-boggling, odds-defying things I’ve ever seen. 19 years ago, families entered a raffle and Barcelona players were matched to them by a random draw, and by chance a 20-year-old Messi was paired with five-month-old baby Lamine Yamal. Yes, it’s real.

ICYMI: This week’s episode with Mark Dvoroznak and Carrie Gamper of BASE Sports Group
BONUS: Check out the second installment of Clubhouse with Dominyck Bullard (Athletiverse), Matthew Jester (CNC Partners), and me:
I publish Field Notes every other Thursday.
Share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within this ecosystem — please reach out!
Email: [email protected].
– Brent

