Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
🎥 Watch on YouTube:
🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
My cousin, Ryan Peus (a former Brown University tennis player), trained with CiCi for several years when they were younger.
Quote of the Episode:
The realities of earning a college degree while on the pro tour:
“I emailed my professor and I was like, ‘I’m so sorry, I’m literally in the third round of the Australian Open. Can I please schedule another time to take my final?’”
Bet You Didn’t Know:
With her upset of Australian Open runner-up Dominika Cibulková, CiCi became the youngest US Open match winner since 15-year-old Anna Kournikova in 1996.
CiCi Bellis leads the firm with a background that uniquely blends professional sports and venture capital. As a former professional tennis player who reached a career-high ranking of WTA #35, CiCi understands the demands and nuances of high-performance sports.
After retiring from tennis, she spent four years working at a sports tech-focused venture capital firm, where she managed all deal flow operations, while also completing her MBA. In 2023, she leveraged this expertise to launch Cartan Capital, aiming to drive and shape innovation in sports and health tech.
Bio via Cartan Capital
ICYMI: Last episode with Ryan Petkoff, Founder of Petkoff Strategies
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within the Sports Economy — please reach out!
Email: [email protected]
– Brent
