Sports are serious business.
On Under the Number, Brent Peus goes deep with the innovators driving the business of sport—from elite athletes and investors to visionary founders and executives.
Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.
Watch on YouTube:
🏈 ⚽️ 🏀 ⚾️ 🎾 🥍 🏐 ⛳️ Know an athlete or someone in sports business? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
Cold DM. The power of the podcast!
Quote of the Episode:
“We like to say, ‘film does not lie.’ If my deep ball to the left sucks, my deep ball to the left sucks—and I need to work on that . . . I would encourage everyone to do an internal audit. Audit yourself to understand where you are currently and where you want to go . . .
Do not lie to yourself. That’s one thing that a lot of people do, they lie about their situations to themselves, which is probably worse than someone else lying to you about your situation.”
Bet You Didn’t Know:
Clifford successfully founded, operated, and exited Limitless NIL, a pioneering name, image, and likeness agency. He and a friend initially came up with the idea during a class project at Penn State (before the landmark July 1, 2021 NIL ruling had been made).
Sean Clifford is currently a quarterback for the Green Bay Packers and a Penn State football legend, holding school records for passing yards, touchdowns, and wins. Clifford was a four-time team captain and led Penn State to a 2023 Rose Bowl victory, in which he was named Offensive MVP. Off the field, Sean co-founded Limitless NIL, a pioneering name, image, and likeness agency, which he successfully exited.
He now invests alongside his brother Liam at Clifford Capital, leveraging his firsthand experience as an athlete and entrepreneur to spot and support innovative opportunities in sports, tech, and athlete-led businesses.
ICYMI: Last episode with SeventySix Capital Managing Partner Wayne Kimmel ⬇️
