On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
→ Listen on Spotify or Apple Podcasts >
Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
I met Jamie at the PAC Accelerate conference in Phoenix, AZ in April 2026.
Quote of the Episode:
“Be careful of every [opportunity] that comes to you. Lean in to the things that you find.”
Bet You Didn’t Know:
Athletic Brewing’s cap table includes J.J. Watt, Lance Armstrong, Naomi Osaka, and Dak Prescott.
PopUp Bagels counts J.J. and T.J. Watt, Michael Phelps, and Michael Strahan among its investors.
ICYMI: Last week’s Field Notes, Green Fees
BONUS: The latest edition of Clubhouse with Matthew Jester (CNC Partners), Sid Balaga & Suraj Peramanu (The 4th Quarter), and me:
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: [email protected]
– Brent
