Field Notes: 4 People Moves, 3 Announcements, 2 Things Worth Your Time, and 1 Stat That Matters in the Sports Economy.
Curated and delivered every other Thursday.
4 People Moves

Brendan Donohue: TMRW hired Elevate to find a President for its flag league. Elevate's managing partner, with 23 years in the NBA under his belt, decided to take the job himself.
Michael Flynn: Flynn is a career manufacturing operator, and Fanatics is stacking that bench as collectibles heats up. Serious investors like Alexis Ohanian, Dan Sundheim, Nat Turner, Steve Cohen, and Peter Chernin are all in the space. Gary Vaynerchuk believes collectibles “have eaten up the pop culture energy of what young 20-year-olds would do with public stocks."
Jodi Battaglia: Ten years inside Delaware North, five running her own hospitality firm, now at the operator taking share from her old employer.
Wade Martin: On paper, it certainly seems Cincinnati found the right man for this job. Martin has done partnerships deals from every angle – the agency side, the venue side, MLB, MLS, and the NFL.
3 Announcements
Expect some Infantino Dr. Evil memes from the global soccer community. Fresh of the heels of a hugely successful American World Cup, the FIFA President wants to be a deal guy. The plan is to create a new for‑profit subsidiary (FIFA Forward Enterprise) that houses the World Cup’s commercial and event operations, then sell up to about a 20–21% stake in that $20 billion entity to private investors led by Thrive Eternal. This would raise roughly $4.2 billion in upfront cash for FIFA and its 211 member associations.
The reception has been…not warm. UEFA and its 55 member national associations are threatening to boycott FIFA competitions, including the World Cup.
Neko’s $700M raise shows how preventive health is being delivered as a high-end data product, a subscription-style scan that turns your body into a dashboard and sells early detection as a luxury service. It arrives on US soil in 2027, and I expect it to be a hit with the deep-pocketed hyper-optimization crowd. I’m hopeful that this level of preventative wellness will become table stakes in the near term, with friction falling away by the year.

Neko Health
Big picture, Ole Miss’s suit against two LSU transfers isn’t really about the ~$1M at stake; it’s a test case for whether revenue‑sharing agreements become the new guardrails in college football or just expensive suggestions players can ignore without consequence. The downside is that many athletes, operating in a hyper‑fluid, poorly structured system, are being asked to sign complex financial deals they may not fully understand, setting up exactly this kind of messy, precedent‑setting litigation.
2 Things Worth Your Time
This will make you feel jet lagged just watching it. Genuine question for the audience – can anyone explain the mid-tournament trips to Madrid and then Doha in between stops to Miami and Dallas?
LeBron’s longevity is in a universe of its own. Vince Carter was far and a way the most productive 42-year-old NBA player ever, and he averaged 7.5 points per game in 2018-2019. That record is in grave danger, given King James averaged 20.9 points per game last year at age 41, exactly the same as he did in 2003 at age 18.

shared.image.missing_image
1 Stat That Matters
$300 million - The total amount of athlete sponsorship NIL Learfield did this year, more than doubling last year’s total. (Learfield via Ross Dellenger)
This soon-to-be TPG-owned MMR is having a banner year, and no one is surprised. Athlete deals are becoming a line item in the rights package, which is exactly what commanded the $2 billion price tag.
Pull of the Week
The final match of the inaugural World Cup was played 96 years ago today.
On July 30, 1930, Uruguay came back from 2-1 down at halftime to beat Argentina 4-2 in front of 90,000 in Montevideo, winning the first World Cup final ever played. The tournament featured only 13 countries, and the home team won.
ICYMI: This week’s episode with Dary Stone, one of the architects behind the Protect College Sports Act
BONUS: Check out the latest installment of Clubhouse with Dominyck Bullard (Athletiverse), Matthew Jester (CNC Partners), and me:
I publish Field Notes every other Thursday.
Share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within this ecosystem — please reach out!
Email: [email protected].
– Brent



