Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
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🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
I was sitting at the WME x TKO hospitality house during Super Bowl week in San Francisco when Myles Nuzzi called Gary over to our table. He rattled off a handful of wild stories on the spot, mentioned he’d be in Dallas a few days later, and we ended up getting dinner at Mi Cocina. I had the pleasure of hearing even more tales from his incredible career over fajitas and ranch waters.
You’ll struggle to find another podcast that’s had Gary on — I feel honored he took the time to join me for this one.
Quotes of the Episode:
“Memories, not merchandise. In the world we’re living in today, things don’t matter the way they once did. It’s about creating the memories.”
“We could have our events in a garage and they’d be amazing. It’s all about the people.”
“The more you say no, the more people want it.”
Bet You Didn’t Know:
Gary co-wrote "Go New York Go" with his college roommate Jesse Itzler. Thirty-plus years later they still play a version of it at Knicks games. Listen for it on Monday when game 3 takes the finals back to Madison Square Garden.
Check out REAL SLX >
ICYMI: Last week’s episode with The 4th Quarter Co-Founders Sid Balaga & Suraj Peramanu ⬇️
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: [email protected]
– Brent
