Sports are serious business.
On Under the Number, Brent Peus goes deep with the innovators driving the business of sport—from elite athletes and investors to visionary founders and executives.
Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.
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🏈 ⚽️ 🏀 ⚾️ 🎾 🥍 🏐 ⛳️ Know an athlete or someone in sports business? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
I was introduced to Lindsay by Zack Oliver, Playground Productions’ current Director of Operations and the former co-founder of NIL platform Matchpoint Connection (Zack is also a former Northwestern Quarterback and was my guest on episode 16).
Small world—Lindsay recently went on my friend (and episode 2 guest) Conrad Ukropina’s podcast just the other week.
Quote of the Episode:
“This was the most accessible sports game that's ever been on the market—and it made kids fall in love with sports without even realizing it.”
Bet You Didn’t Know:
🕵🏻 🔎 Lindsay hired a private investigator to track down the rights to Backyard Sports.
Lindsay Barnett is the Founder and CEO of Playground Productions, the company that owns the Backyard Sports Franchise. Lindsay founded Playground after she spent close to a decade teaching second grade in a Chicago Public School in addition to manufacturing educational products. She gained national attention, as a semi-finalist on Live with Kelly and Ryan’s Top Teacher Search. Now, she has curated a slate of IP in the children's space and collaborates directly with authors and writers to ensure that Playground’s content will make families proud and kids love learning.
Barnett received her Bachelor of Science in Communications: Radio, Television, and Film as well as an Interactive Arts and Entertainment Module from Northwestern University. She then earned her Master of Science in Education in Elementary Teaching at Northwestern.
Bio via Playground Productions
Check out Playground Productions & Backyard Sports for more information.
ICYMI: Last episode with Chip Paucek ⬇️
