Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
🎥 Watch on YouTube:
🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
I DM’d Ryan on LinkedIn on January 5, we hopped on a call January 6, he attended our ‘Future of Sports & Media’ event in Dallas on January 13, and we recorded the episode on January 29.
Speed wins!
Quote of the Episode:
“In sports, you can be as good as you possibly can on the business side, but if you don’t have the results on the field, you’re not going to maximize what you can do. We talked a lot about being prepared for success, not knowing exactly when it would come. Eventually when it came, we were ready.”
Bet You Didn’t Know:
As shown by the Lombardi Trophies in his office, Ryan has plenty of experience working the Super Bowl. Interestingly, teams don’t wait until they’ve officially made it to the big game to start planning. In fact, business leaders from all four conference finalists visit the Super Bowl site just days after their Divisional Round wins.
Though challenging for the most superstitious among them, it’s essential to get the ball rolling when you’re preparing for one of the world’s biggest events.
P. Ryan Petkoff is a dynamic leader, strategic advisor and consultant who partners with startups and legacy businesses to build solutions that create meaningful value. Ryan’s expertise as an operator and an advisor ranges from strategy development and execution to high-level marketing, communications and storytelling, capital raise and allocation, change management, crisis mitigation and executive coaching.
With a rare combination of skills, Ryan’s “unicorn experience” means organizations can solve a variety of challenges with a single consultant. He excels in environments where he can wear multiple hats, driving impact across various functions, making him a perfect fit for startups or legacy businesses navigating growth, change or transformation. Most of all, Ryan cares deeply for people and connects well with what matters.
Ryan is passionate about working with entrepreneurs because he thrives on building things. Whether it’s launching a new marketing initiative, managing a capital raise, or guiding a company through a crisis, he is energized by the opportunity to create something meaningful. He works with a select group of clients, prioritizing quality over quantity, where he can build deep and authentic relationships.
Before launching his consulting practice, Ryan spent almost 20 years in the world of professional sports, where he helped transform the Kansas City Chiefs into one of the most successful franchises in global sports. As a top executive at Hunt Sports Group (the parent company of the Lamar Hunt family’s sports franchises), Ryan was “one of the driving leadership forces behind the Chiefs’ ascent to the top of the NFL” (Sports Business Journal). He spearheaded the Chiefs’ first international marketing initiative and led the team’s entry into the NFL’s global marketing program. By 2021, the Chiefs earned marketing rights to both Germany and Mexico, helping the team become one of the fastest-growing sports brands worldwide. He also was the primary advisor to Chiefs Chairman and CEO throughout the construction of the Chiefs dynasty.
Now, Ryan channels his expertise, extensive network, and passion for building into helping innovative companies thrive and scale.
Bio via Petkoff Strategies
ICYMI: Last episode with Parker Graham, Founder & CEO of Vestible
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within the Sports Economy — please reach out!
Email: [email protected]
– Brent
