Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
🎥 Watch on YouTube:
🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
Matthew Jester is the through line here. He and I have built a friendship over the last several months across this sports, media, and entertainment ecosystem. He reached out cold in December, and since then we’ve talked dozens of times, traded notes, and introduced each other to more people and opportunities in the space. Like Carter, he's a Princeton football alum, which is how the two of them first connected.
Check out Matthew’s newsletter, At The Center, here.
Quote of the Episode:
“Mother Nature needs to be the main character.”
Bet You Didn’t Know:
Carter was once a 300-pound offensive lineman for the Princeton Tigers.
The brainchild of snowboarder Travis Rice, the Natural Selection Tour showcases the world’s top riders from Olympians to big mountain film icons all competing on the planet’s most exciting natural and naturally enhanced terrain. The 2025 Tour features four sports: Surf, Bike, Snow and Ski. The Natural Selection Tour’s mission is to inspire people to forge a deeper relationship with Mother Nature.
ICYMI: Last week’s episode with 13-year NFL veterans Devin & Jason McCourty ⬇️
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: [email protected]
– Brent
