Sports are serious business.
On Under the Number, Brent Peus goes deep with the leaders driving the Sports Economy, from elite athletes and investors to visionary founders and executives.
🎥 Watch on YouTube:
🏟️ Know someone trying to break into the Sports Economy? Do them a favor—share this episode and help them stay ahead of the game.
The Connection:
My LinkedIn DM to Dylan earlier this year was the culmination of three threads:
Lucra is a Seventy-Six Capital portco (Wayne Kimmel came on the pod in July)
I featured a Lucra executive hire in the first-ever Field Notes (he joined from PrizePicks, where he was VP of Product)
A shared Stanford connection – Dylan is a GSB grad
Quote of the Episode:
“We want to digitize offline competition. Think of anywhere in your life where you could compete. Mini golf or the arcade or a peloton ride, or you're at Topgolf or you're playing Wordle with your grandma, or you're playing board games with your spouse or a bar game, or you're riding the bus and playing Candy Crush.
You're competing in your life multiple times a week without even often even knowing it or thinking about it."
Bet You Didn’t Know:
ARK Invest's $20M lead in Lucra was the firm's first-ever lead investment in a startup.
ICYMI: Last week’s episode with Therabody Founder Dr. Jason Wersland ⬇️
Stay tuned and share this with someone who should be paying attention to where the Sports Economy is headed.
If you’re building, investing, or advising within sports, media & entertainment — please reach out!
Email: [email protected]
– Brent
